YPOST

Modi vs Kejrival

Whenever something bad or negative is shown about a political party, the party believes that it is hard done and annoying. But at some point this might be a sign that media is doing something right if it is indeed annoying all parties without being biased.It is much more interesting when the question arises whether media has in fact played a role in creating demand for a certain kind of answer to the problems faced by the country. The media not only in looking at the slant of the coverage but also in examining the nature of the questions raises the key here. Often the craving for positive media tends to dissatisfied with their coverage received in a much more virtual way.What media helps do is to create simultaneously a demand for dissatisfaction as well for authoritative order. This is done in a variety of ways. Media hunts down problems and re-scales issues in a way that everyweek brings in a new scandal to light.The symbolic is more important than the substantive.Context complicates things- outrage is much easier without the cumbersomeness of accompanying detail. Complex issues need to be converted into simple binary choices. It is said that the current elections have are presidential in nature.The answers sought are those that are, magical, telegenic and easy to capture in a tag-line.

In case of Kejriwal and Modi both have derived some of their power from the way media has framed the issues of the day.The difference between the two is that Kejriwal competes with the media discourse while Modi completes it. Kejriwal have some solutions to offer, but the power of his appeal has been derived from his resonant articulation of the problem with the current political establishment. Besides, the AAP has, in popular perception, shown a marked disinclination to rule, which makes its role limited to that of a purveyor of anger. It is perhaps no accident that the AAP’s instinctive mode of campaigning has been to highlight, with an element of telegenic drama, one issue after another.

In case of Modi, the demand for strong leadership has a lot to do with the utter lack of direction provided by the previous regime, but an important role has been played by media, which has unconsciously bred an atmosphere of active unhappiness. Modi’s unmatched genius knowledge has been helping in framing his message keeping it simple and clear and by controlling it tightly.He has been sensitive to feedback and has calibrated his message through the campaign but has never seemed to have been reacting to it. Television imagines the world in a certain way and has the means to make us inhabit its world. Today, the name given to that solution is Narendra Modi.

-Zeeshan Akhtar
M.sc Media, P.G 1