Tuesday 5 May 2015

Glamour and living, with fireflies

The fifth edition of  ‘Kolkata’s Fashion & Lifestyle Exhibition’ was held at Taj Bengal on 14th of March 2015. The concept of this entire event is showcasing an amalgamation of local and international fashion and lifestyle products for the urban Bengal society.

With the tagline of ‘A lot for all’, it was well graced by the presence of some eminent personalities from Tollywood namely RituparnaSengupta, Neha Panda, SahebChatterjee, Gargi Roy Chowdhury, June Malia, Rachna Banerjee, Koneenica Banerjee, ShreyaPande, RimjhimMitra, SayaniDutta, Rita Bhimani, SharbariDutta, Imran Zaki, ArindamSil, NilanjanaChakraborty, ArjunChakraborty, Jessica Gomes, NeenaSaxer, UshossheeSengupta, Mrs. Dhanuka, Jasjit Singh, SaritaMohta, ManjariBhutoria, IndraniVerma, Ena Shah, ShuklaSil, Ruhi Singh and a lot more.

As a well-crowded event it surely had a lot to engage the visitors, as the display of products ranged from ethnic Indian to international western. Products ranging from clothes to lifestyle products like bags and accessories were on display. The products however were exclusive and personalized by designers. 

The focus of the event was on current status of trends and consumption of the existing market and general buyers. The core team of Fireflies consists of PritiAgarwal, SnehaTapadiya, SaloniBhalotia and ShillpiGoel who head the organization collectively. Culturally from diverse backgrounds, what brings them together is the common passion for Fashion and Lifestyle, and their unique entrepreneurial skills. ‘Fireflies’ was born out of their love for glamour.

The theme of the event was based on nature, and was well observed in its décor. The participants were veterans and some fresh new designers from the Indian Panorama. By the end of the evening the success of it all could be well noticed and covered by multiple journals and mainstream media.

Arunim Das Purkayastha
Msc.Media || PG:1


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