Performance of digital media at various aspects

Digital Media as a profession relates with the advent of social media and new age interactive marketing, the evolving digital media throws a plethora of opportunities in the industry. The interactive web-based marketing is slowly replacing the traditional interruptive marketing and help fans and followers to stay tune to their favorite brands 24x7. 

The new-age marketing focuses on relation over reach, interaction over interruption and customer satisfaction over customer saturation. Brand all over the world are pampering its people and customers on a platform that caters to the expectations of it users. It is estimated that with both the businesses and consumers increasingly shifting to the digital medium, there will be 1.5 lakhs jobs available by 2016.   

Digital Marketing as an industry is witnessing a rapid growth 2013 onwards as reported by IAMAI (Internet and Mobile Association of India).This comes as no surprise as the global trend for digital media consumption is far surpassing anyone’s forecasting expectations. The bottom line, however, is that industry in the US is of the size of $62 billion a while ago. 

From this there won’t be any exaggeration that the future of marketing is digital and its evolving overall as an industry itself.

Digital Media had served its people with profit making benefits also as it begins from the late 90s when people are engaging themselves with the online business and digital marketing either to supplement their  “regular job” earnings ,or they’re determined for it to become their main source of income. Affiliate marketing in these regard is common way of earning as it provides profit with 15 to 20% to the people involved in it along with various avail options.

There is no doubt that digital marketing in Indian economy is emerging as a digital hub for diverse services including online advertising, social media and website design. 

The rising trend in web-based marketing, mobile marketing and e-commerce industry have fuelled new growth aspects in Indian Economy. In a latest survey conducted by an independent media house, it is estimated that nearly 25,000 jobs are going to be created in the field of digital media this year alone which is major boost for Indian economy which was paralyzed for significant period of time. This is like a soothing musical tune to Indian economy which is expecting a boost from rising demand of the industry that was under performing for quiet sometime due to tight economic scenario.  

Anita Baruah

Msc.Media || PG:1