Lakmé Fashion Week since its past 15 years has been promoting India's rich handloom culture and giving an admirable platform to potential designers. The summer-resort publication of the fashion gala, which got over on Sunday, was again a step forward in that trend.
Lakmé Fashion Week’s role as a podium
for promoting young and promising designers was quite visible on the opening
day of the summer-resort 2015 edition on March 18, where some fresh faces
showcased their unique and desirable creations under out-of-the-box themes.
Presented by INIFD and mentored by
ace couturier Anita Dongre, the 19th publication of the Gen Next show witnessed
collections that were an extraordinary mix of creativity, style, innovation.
Some who amazed with their creativity were Alan Alexander Kaleekal, Ankit
Carpenter, Kanika Goyal, Manish Bansal, Priyanka Ella Lorena Lama and Salita
Nanda.
Besides earning the viewers ovation,
these designers struck a chord with buyers. The overall response from the
buyers and international stores was extremely positive, Lakme fashion week got
enquires from Aza, Malgaadi, Ogaan, Creo, Minerali, Amaara, Vyoum, Solo Look,
Sade and Iness told Karan Berry and Leon Vaz of the label Karleo, to IANS.
Another designer, Farah Sanjana, who
is four seasons old, said that Lakmé Fashion Week has always been good in terms
of business. This season too, she has got an incredible response. Her clothes have
been loved by National and International buyers and have placed orders from US,
Dubai and London.
The progress has been immense, said
Purnima Lamba, head of innovation at Lakmé, the event's title sponsor.
Sharing the journey of completion of Lakmé
Fashion Week’s 15-year journey in the Indian fashion industry, Lamba told IANS
that she thinks that they had made a lot of progress from the day they began.
As a start-up, they knew that they would be defining the future of fashion. So,
whether it's Gen Next show or Indian Textile Day, they made sure that they are
setting a benchmark.
Lakmé Fashion Week dedicates a day to
Indian textiles each time. And on day two of the gala this time, the organisers
felicitated designers promoting use of textiles.
The day started with well-known
designers Raghavendra Rathore, Sabyasachi Mukherjee and Anita Dongre being
lauded by Textile Commissioner Sajay Kumar Panda for their unremitting
contribution to promote Indian textile and handloom. Conference was also held
on how they can be popularised as a new style statement among fashion-conscious
youth.
This was the time when Mukherjee, one
of most influential names in the world of fashion, appealed to all corporate in
India to set aside a day for Indian wear. He said it would be great if Indian
youth could wear textiles and bring about a revolution.
In the remaining days what followed
was a display of various silhouettes by a plethora of designers.
There were a total of 83 designers
participated in the just-concluded edition of Lakmé Fashion Week. Separately
that from emerging and young designers, there were also some of the stalwarts
who promoted India-inspired fashion on the runway. The names included the likes
of Raghavendra Rathore, Tarun Tahiliani, Wendell Rodricks, Kiran Uttam Gosh,
Krishna Mehta, Manish Malhotra, Suneet Verma and Shivan & Narresh.
There were also two international
names which could not be missed-
The German lifestyle clothing company
Tom Tailor showcased casual and unsophisticated clothing, designer Natalie
Jolliffe of brand Miss Bennett London offered a mix of ensembles for the
fashion forward young women, looking for a distinct style statement.
And how could the presence of
Bollywood be given a miss for a fashion event in Mumbai? There were dollops of
B-Town glamour with Shraddhha Kapoor, Aditya Roy Kapur, Arjun Kapoor, Shahid
Kapoor, Kareena Kapoor, Kalki Koechlin, Tamannaah Bhatia and the
ever-so-graceful Shabana Azmi on the ramp.
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