YPOST

Media: “Guiding Opinion Poll”

Today, Media is acting as a powerful platform and is also playing a significant role in highlighting Opinion Poll. As in Indian context political parties pay more attention towards the opinion poll. Be it any party no one as stayed back. They show a keen interest in every week to week publishing of opinion poll by various agencies and research groups. Keeping in concern parties has their own concrete idea about their focus towards mass audience. Opinion poll is also another platform for them to know the statistics and data. Then the parties plan their strategies accordingly using media as a weapon. Political parties recant oaths in front of media without any direction to it. Be it, Bhartiya Janta party (BJP) or Congress no one has failed to reach media for its proper coverage and also for their promotion which at times turn into propaganda.

As media has its relevance and existence, it also reaches to a large number of people. Opinion poll is also not left behind just because of the coverage its get from various news channels. Opinion poll at time of election is a major issue which is raised and exaggerated. Public opinion is truly beneficial to provide opportunities for parties. They even go through different strategies at same time and parties create controversial news about other parties and opinion poll. Basically it is more factual and its accuracy is preferred more and that it can be carried out in sample and scales. It generally attracts the attention of the person who is interested in knowing about such data. But through media the work has become easier to communicate in a large scale.

Recently there was an opinion poll which was conducted by media where, the former chief minister Arvind kejriwal stated that opinion poll should be authenticated well enough. He even said that Hindi news channels carried out sting operation which indicated a conspiracy to govern public opinion. Political parties are even buying favorable services too. Media which conduct opinion poll should be biased and properly guide the public about its existence and also with full disclosure and suitable example.

Media creates a crucial stage for public poll. It generates a better suitable position in minds of people. Sometimes opinion poll is dominated and manipulated to distract attention of the public. Due to this public cast their votes in wrong favor and change decision as well. Opinion poll influences public. It makes them aware what is the exact position of parties. Media here is playing a role of medium and channel to portray public opinion to the mass audience. Media has power to stand beyond reality. But also change due to some political disturbance and pressure. Media consist of certain laws which make it strong to stand rigid. Influences of parties in media hardly have any existence. Since then opinion poll has is not affected by the pressure developed by politics parties. As media is authenticated the same goes with opinion poll. Therefore media boldly guides and helps the opinion poll to reach with full power and also true in its content.

Arooshi Mathur

M.Sc Media, P.G 1